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Troy R. Martin

Troy Martib

Many people define themselves by what they do for a living. Troy defines himself by how he can contribute to others through his expertise, experience and skills.

Troy is a business coach, mentor and public speaker. He has recently focused on topics related to tax law and strategies to save tax, succession planning, family strategic planning, and having a growth and open mindset.

Troy loves the complexity of today’s tax code and he is passionate about helping his clients minimize all their tax burdens. Troy has over 27 years of tax and business experience and specializes in proactive service by concentrating on each client’s unique income tax and estate tax situation.

Troy enjoys learning about each client and their business to help them concentrate on critical issues that will assist them in developing excellence in every aspect of their business. Troy acts as a facilitator to help small business owners and executives increase their personal and business performance. He enjoys helping clients with strategic planning, maximizing business value, succession planning, mergers and acquisitions and especially enjoys teaching clients how to utilize financial information to increase business performance.

Troy has a vast amount of experience in the following business sectors: medical, dental, manufacturing, retail, restaurants, construction, farming and ranching.

Troy has been married for 31 years to his wife Shauna. They have six active children with 3 grandchildren. They love to participate in many extracurricular activities including: boating, flying, mountain biking, traveling, diving, camping, hunting, fishing, hiking, backpacking, horseback riding, tennis, pickleball and (pretty much whatever will get them outside).

Education:

  • Bachelor of Accounting – Utah State University

Certifications:

  • Certified Public Accountant – Utah – Idaho
 
Troy has been a shareholder at Cook Martin Poulson since 1993. He started at a firm in Rexburg, ID, trained there a few years, then came down to Logan. Troy loves the small firm atmosphere and getting to know clients on a more personal level to help make a difference in their lives. He came to Cook Martin Poulson and started meeting with clients right off because of the small client atmosphere, he’s been able to work with the same clients for almost 20 years. He enjoys working with his clients to better understand their business and the challenges they face. The most rewarding part for Troy is the relationships & trust he has gained on a personal level and the ability to make a difference in peoples lives.
 

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